7-Eleven, Inc. is rolling out an exclusive new treat for sports drink enthusiasts and late-night adventurers alike—a new, cutting-edge flavor of Gatorade Thirst Quencher named Midnight Ice. This unique addition will be available exclusively at 7-Eleven, Speedway, and Stripes stores, in a special 28-ounce bottle designed to quench the thirst of athletes and active individuals.

Midnight Ice is being marketed as not just a refreshment but an innovation in the sports drink landscape. It represents the first time Gatorade has introduced a product inspired by the mystique of midnight. The flavor itself promises a crisp and refreshing taste, which could become an essential new option for consumers looking to support their athletic performance and recovery with a drink that doesn’t compromise on flavor.

Each bottle will be easily recognizable with reimagined packaging that includes an icy lightning bolt set against a sophisticated nightfall color palette—a nod perhaps to the refreshing, energizing potential of the drink’s formula. Scientifically developed, Gatorade Thirst Quencher is designed to help maintain hydration by replacing fluids and electrolytes, while providing necessary carbohydrate energy to support athletic performance.

Gatorade, a brand under the Gatorade Portfolio of PepsiCo, has been a leader in sports-driven nutrition for over five decades. Its products are the result of meticulous research aimed at understanding and meeting the needs of athletes across various sports disciplines. This new flavor, Midnight Ice, extends Gatorade’s commitment to performance-enhancing solutions tailored to diverse consumer preferences and activity levels.

To further entice the taste buds of its customers, 7-Eleven has introduced an introductory offer where shoppers can grab two bottles of Midnight Ice for just £5. For the loyalty program participants, 7Rewards and Speedy Rewards, there’s an even sweeter deal with the opportunity to pick up three bottles for £6. Moreover, conveniently for those on-the-go or preferring to stay in, Midnight Ice can also be delivered to their doorsteps through 7NOW® Delivery service, providing real-time tracking for a typical delivery timeframe of around 30 minutes.

This limited-time offering not only underscores 7-Eleven’s innovation in product offerings but also highlights its strategic partnerships with leading brands to cater to the evolving tastes and needs of its customers. As sports and fitness activities continue to form an integral part of daily routines for many, hydration solutions like Gatorade’s new Midnight Ice will no doubt be a welcomed addition, possibly appealing to night owls and athletes alike who seek a beverage that fits their active, round-the-clock lifestyles.