As the UK gears up for warmer weather, 7-Eleven, Inc. is welcoming the start of its beloved Slurpee season with a unique twist. The globally recognized convenience store chain is celebrating the return of its annual “Bring Your Own Cup Day” (BYOC) on Saturday, April 13, 2024. For one day only, Slurpee enthusiasts across participating 7-Eleven®, Speedway®, and Stripes® stores have the opportunity to fill virtually any container they bring with the chain’s signature Slurpee drink for a bargain price of $1.99.

This year, the company has upped the ante by encouraging customers to unleash their creativity. Fans can bring unconventional containers — from fishbowls to motorcycle helmets — and fill them with a Slurpee. This unique engagement reflects the brand’s emphasis on fun and imagination, serving as a testament to its innovative approach to customer engagement. Among the flavors available for this special event are seasonal exclusives like Chili Mango and Fanta Dragonfruit Zero, as well as traditional favorites such as Coca-Cola, Cherry, Blue Raspberry, and Piña Colada.

Dennis Phelps, Senior Vice President, Merchandising (Vault and Proprietary Beverages) of 7-Eleven, expressed excitement for the event, highlighting it as a “time-honored tradition” that has captured the essence of what makes the Slurpee experience so memorable. The initiative not only encourages community participation but also offers a unique way for customers of all ages to connect with the brand through their personal expressions of creativity.

To ensure the day goes smoothly, there are a few guidelines: containers must be clean, watertight, leak-proof, and able to fit within a 10-inch hole at the in-store display — a measure to ensure they can be filled under the Slurpee dispenser. For those who prefer the traditional route, 7Rewards® and Speedy Rewards® loyalty members can also enjoy a special offer, securing a large Slurpee drink for just $1.

The BYOC event is a reflection of 7-Eleven’s broader commitment to customer engagement and novelty. Established in Irving, Texas, the company has grown to become a staple of the U.S. and Canadian convenience-retailing landscape, operating over 13,000 stores. Beyond its famous Slurpee®, Big Bite®, and Big Gulp® offerings, 7-Eleven has diversified its product range to include high-quality food options and convenience services, backed by a robust loyalty program with more than 80 million members.

As April 13 approaches, Slurpee lovers are gearing up to celebrate this season in style, armed with their most imaginative containers. This event not only marks the commencement of warmer days but also stands as a testament to 7-Eleven’s innovative spirit and its unwavering dedication to creating memorable customer experiences.