In an exciting development for grocery delivery services, Gopuff has announced a significant expansion of its offerings through a partnership with Misfits Market. This collaboration will see the introduction of more than 300 fresh grocery items to Gopuff’s already extensive product range, making items such as fresh fruits, vegetables, dairy, meat, seafood, poultry, and fresh bread accessible to its customers with the impressive delivery speed of just 15 minutes.

Gopuff, a leading instant commerce platform known for its rapid delivery of everyday essentials, has built a reputation for convenience and efficiency. Founded in 2013 by Rafael Ilishayev and Yakir Gola, Gopuff has paved the way in transforming the delivery landscape by housing products in its numerous micro-fulfillment centers spread across the U.S. and U.K., ensuring quick and consistent delivery times.

The partnership with Misfits Market, a company dedicated to reducing food waste and providing sustainable, high-quality groceries at reduced prices, aligns with Gopuff’s strategy to enhance its grocery delivery service while promoting sustainability. Misfits Market’s unique model sources products that are perfectly good to eat but might otherwise go to waste – for example, fruits and vegetables that are oddly shaped but still perfectly nutritious. By doing so, they offer an environmentally friendly shopping alternative to conventional grocery stores.

The impact of this partnership is substantial, addressing both convenience and sustainability. During the pilot testing of the fresh grocery service, Gopuff found that one-quarter of all orders included Fresh Grocery items, which grew basket sizes by 20% and increased sales by over 50% in categories such as produce and dairy. The service has launched in most major metropolitan areas, with plans to expand further, bringing fresh, quality groceries to more doorsteps nationwide.

Moreover, this effort extends beyond commercial interests, contributing positively to social issues such as food accessibility. Gopuff has previously engaged in initiatives aimed at combating food scarcity, especially in underprivileged areas, often described as food deserts. In 2023 alone, Gopuff completed over 4 million orders to such areas and has pledged to continue addressing these critical issues, showing a corporate commitment to social responsibility.

Part of this commitment was highlighted when Gopuff joined the White House Challenge to End Hunger, committing to donating millions of pounds of food to local food banks and collaborating with local authorities to distribute resources effectively.

Both Gopuff and Misfits Market have also actively contributed to various food banks and pantries across the U.S. For instance, Misfits Market has donated nearly 6 million pounds of food in a recent year, significantly supporting food security networks.

The partnership between Gopuff and Misfits Market marks a pivotal evolution in the grocery delivery service sector, promising not only to enhance convenience and efficiency but also to support broader socioeconomic benefits through sustainable practices and community support. It reflects a growing trend in the industry towards integrating corporate success with substantial social impact, setting a standard for others in the sector to follow.

This fresh grocery initiative is now live and can be accessed via Gopuff’s platforms, where customers can enjoy rapid delivery of fresh and affordable food items directly to their doors.