Hotaling & Co., a San Francisco-based spirits importer and distiller, announces the launch of Silvio Carta Vermouth in the U.S., promising to offer an authentic Sardinian winemaking experience to American vermouth enthusiasts.
In a thrilling expansion of its already distinguished cocktail portfolio, Hotaling & Co., a San Francisco-based importer and distiller renowned for its artisanal spirits, has announced the much-anticipated U.S. introduction of Silvio Carta Vermouth. This move positions Hotaling & Co. to potentially reshape the American vermouth landscape by offering an authentic taste of Sardinia’s venerated winemaking tradition.
Originating from Baratili San Pietro in Sardinia, the Silvio Carta winery has been a beacon of Italian viticulture since its establishment in 1950 by the spirited winemaker, Silvio Carta. With a focus primarily on the local Vernaccia di Oristano wines, the winery has also distinguished itself as the first in Sardinia to venture into vermouth production. Today, led by Elio Carta, Silvio’s son and the master distiller, the company continues to embody a rich legacy that harmonizes traditional winemaking with sustainable practices, including a 100% solar-powered production facility.
Silvio Carta’s commitment extends beyond environmental consciousness; it imbues every vermouth bottle with a truly local flavor, utilizing hand-harvested Sardinian botanicals and herbs directly from the family’s garden. This meticulous process ensures that each of the five new vermouth expressions—two from Silvio Carta brand and three under the Mazzini by Silvio Carta label—captures the essence of its Mediterranean roots.
For aficionados seeking a premium experience, the Silvio Carta Rosso and Servito Bianco Vermouths are both created to be appreciated neat, spotlighting their complex flavors derived from the esteemed Vernaccia di Oristano DOC Riserva 2006 and Vernaccia Valle del Tirso IGT respectively. These vermouths offer lush, aromatic profiles that are sure to captivate discerning palates with notes of honeyed apricot, ripe fruit, herbs, and a rich persistence of orange peel.
Alternatively, Mazzini by Silvio Carta offers more accessible yet equally refined options designed for iconic cocktails. The Rosso and Bianco expressions are perfect for crafting a suave Manhattan or a refreshing bianco negroni, while the Mazzini Dry is ideal for elevating a classic martini.
In alignment with the launch, Hotaling & Co. has also collaborated with renowned bartender Nicolas Torres, creating four signature cocktail serves that highlight the versatility and unique characteristics of the Silvio Carta vermouths. This partnership underscores the importer’s strategic emphasis on enhancing the vermouth drinking experience and expanding its presence in upmarket U.S. venues, including select bars and bottle shops across states like California, New York, Illinois, Texas, Florida, and Massachusetts. Moreover, online enthusiasts will soon be able to procure these vermouths directly from Hotaling & Co.’s digital platform starting June.
As American consumers continue to embrace vermouth for its rich flavors and versatility, Silvio Carta’s entry via Hotaling & Co. not only enriches the U.S. market with genuine Sardinian craftsmanship but also marks a significant moment for connoisseurs and novices alike, eager to delve deeper into the world of refined spirits. As this storied beverage makes its stateside journey, it invites drink enthusiasts to explore new dimensions of cocktail culture, with each sip offering a taste of Italian heritage coupled with artisanal innovation.