In a significant development for digital communication within the business sector, Croatian-based global cloud communications platform, Infobip, has stepped up its long-standing partnership with technology giant Oracle. By becoming an Independent Software Vendor (ISV) within the Oracle PartnerNetwork (OPN), Infobip is set to broaden the horizon of conversational experiences for customers across various industries including banking, retail, and hospitality.

This upgraded partnership will allow users of Oracle solutions to integrate Infobip’s sophisticated omnichannel communication platform directly through the Oracle Cloud Marketplace (OCM). This integration is poised to facilitate seamless orchestration of communications, enhancing customer satisfaction, driving sales, and optimizing campaign performances.

The Oracle Cloud Marketplace serves as a crucial hub for Oracle customers looking for reliable business applications and services. Here, customers can find applications that not only integrate seamlessly with Oracle Fusion Cloud Applications but also offer innovative solutions tailored to specific business needs. Infobip’s entry into this space is an important step, highlighting their comprehensive communicative channels that empower businesses to forge stronger connections with their customers through personalized messaging channels like WhatsApp, Viber, and SMS.

Oracle’s commitment to enhancing customer engagement is evident from the words of Stephen Streich, group vice president of product management at Oracle Marketing, who emphasized that the collaboration with Infobip will equip Oracle customers with cutting-edge solutions to leverage customer data more effectively, thereby enriching customer interactions.

Since starting its journey with Oracle in 2018, Infobip has already made a notable impact, managing over 18 billion interactions across 65 customers through its integrations. The partnership has allowed businesses to deliver personalized, omnichannel communications, nurturing customer relationships more effectively.

Veselin Vuković, Global VP for Strategic Alliances & Partnerships at Infobip, expressed optimism about the integration, stating that it empowers enterprises across various sectors to create engaging conversational experiences. These experiences are crafted to increase conversions, amplify sales, and foster loyalty, thereby driving forward the agenda of digital transformation in customer communications.

Infobip’s role as a leader in global cloud communications has been well-established, with their platform enabling businesses to construct connected experiences throughout the customer journey. Now, by aligning more closely with Oracle’s vast ecosystem, Infobip is poised to deliver even more robust solutions that meet the evolving needs of modern enterprises.

This collaboration stands as a testament to the dynamic nature of digital transformation in business communications, marking a significant step forward in how businesses interact with their customers in a digitally interconnected world. As these technologies continue to evolve, the strategic partnership between Infobip and Oracle looks set to redefine the benchmarks of customer engagement across industries.