Intertrust and GeoComply Solutions Inc. team up to strengthen the security of digital content by integrating geolocation compliance technology, setting a new standard in preventing unauthorized access and ensuring adherence to licensing agreements.
In a significant partnership that marks a new era in content security and distribution, Intertrust, a pioneer in rights management and distributed computing, has joined forces with GeoComply Solutions Inc., a leader in geolocation compliance technology. This collaboration aims to fortify the security measures surrounding digital content by preventing unauthorised access, thus enhancing compliance with licensing agreements that stipulate geographical boundaries.
Intertrust has long been at the forefront of the digital rights management (DRM) sector with its ExpressPlay service, which stands as the most scalable multi-DRM technology globally, supporting a multitude of DRM formats. This robust platform ensures that media streaming services can securely distribute digital content across different regions without the risk of piracy.
The integration of GeoComply’s technology into Intertrust’s ExpressPlay DRM adds a critical layer of geolocation-based protection. GeoComply specializes in the detection of location fraud, particularly identifying and countering attempts to mask user location through virtual private networks (VPNs) and other technologies. Their product, GeoGuard, is designed to detect the use of VPNs and other tools that could be used to spoof locations, ensuring adherence to regional content rights and distribution agreements.
GeoComply’s technology not only complements Intertrust’s DRM solutions but also propels the capabilities of media distributors to a new level where they can securely manage the accessibility of their content based on real-time location data. This ensures that only viewers in legally permitted areas can access content, which is crucial for complying with regional licensing laws—an increasingly important factor in the global digital economy.
Ali Hodjat, Vice President of Product Marketing at Intertrust, pointed out that this partnership allows them to provide a fortified trust in content distribution by enabling precise control over where and how content is consumed. This integration caters to the needs of contemporary media operations that face constant challenges from sophisticated piracy efforts and the need for meticulous compliance with licensing terms.
James Clark, GM Media & Entertainment at GeoComply, emphasized that their collaboration sets a new industry standard for content security by synergizing GeoComply’s advanced solutions for detecting geolocation fraud with Intertrust’s robust DRM services. They envision this partnership as a step forward in redefining how digital assets are protected and managed globally.
This innovative collaboration responds directly to the challenges faced in the digital media distribution landscape, characterized by complex regulations and sophisticated piracy methods. Services like Netflix, Amazon Prime, and other content providers require stringent measures to protect their content and ensure it reaches only the intended audience, making solutions like those offered by Intertrust and GeoComply increasingly vital.
With its headquarters in the San Francisco Bay Area, and additional development centers across India and Estonia, Intertrust continues to innovate in securing digital transactions and services. GeoComply, on the other hand, brings to the table extensive experience in managing compliance across complex and regulated industries like online gaming, sports betting, and now streaming services, making this partnership a strategic and powerful alliance in the fight against digital content piracy and fraud.