JetBlue’s new inflight entertainment system, Blueprint, introduces personalized features like Watch Party and seamless content recommendations, setting a new standard in the airborne experience.
In a significant advancement of inflight entertainment, JetBlue has unveiled its latest innovation, Blueprint by JetBlue™, which promises to transform the typical airborne experience into a highly personalized and enthralling journey, akin to the comforts of one’s living room. This new platform offers a suite of novel features, projecting the popular U.S. airline into a frontrunner position in the aviation industry’s ongoing commitment to enhancing passenger experience.
Blueprint by JetBlue™ introduces a range of personalized features that passengers can enjoy on seatback touchscreens. These features emulate the functionality and convenience of home streaming services but are tailored for inflight use. Notably, the ‘Watch Party’ feature allows up to six passengers to watch a film or TV show simultaneously, regardless of their seating position. This feature, a first for a U.S. airline, ensures that friends and family can share an entertainment experience just as they might during a cozy movie night at home.
Enhancing the continuity of passenger experience, the system also allows travelers to receive content recommendations based on their viewing history and pick up where they left off on a previous flight. This seamless integration ensures that even frequent flyers can enjoy uninterrupted access to their entertainment choices. Further adding to its personalized approach, the platform lets customers save their favorite shows and customize accessibility settings, which carry over seamlessly from one journey to the next.
As part of its exclusive partnerships, JetBlue has teamed up with the streaming service Peacock to offer unique content and deals, enriching the inflight entertainment landscape with an extensive library of options.
Blueprint isn’t limited to entertainment alone. The platform extends personal touches across the customer’s travel experience. A notable feature includes allowing passengers to tailor their on-screen profiles, featuring their preferred names, and delivering personalized greetings. Additionally, the system enhances dining experiences on board with seatback meal ordering now available on the A321neo with Mint aircraft, making premium class dining even more exclusive.
For frequent travelers, the integration with the TrueBlue loyalty program is a thoughtful touch, providing a one-click sign-up process directly from the seatback touchscreens. This feature simplifies interaction, making it easier for passengers to earn rewards as they fly.
Since its establishment in 2000, JetBlue has consistently set benchmarks in the airline industry, from offering seatback screens and free unlimited Wi-Fi to boasting the most legroom in coach among U.S. airlines. This latest innovation underscores JetBlue’s relentless pursuit to elevate the passenger experience, ensuring every journey is not just a travel necessity but a delightful and personalized experience.
As this suite of new features begins to roll out across JetBlue’s AVANT touchscreen-equipped fleet, the airline confirms its commitment to revolutionize how passengers interact with inflight systems, setting new standards for the industry at large. The full integration of Blueprint by JetBlue™ is expected to be completed in the coming month, with further enhancements and features anticipated to continue evolving under this innovative platform.
For those interested in experiencing this new dimension of air travel, further details can be explored through JetBlue’s dedicated website page on the inflight experience. JetBlue remains steadfast in its mission to provide excellent service and innovative solutions that respond to the evolving needs and preferences of today’s traveler.