At the Tokyo E-Prix, Nissan introduced the ‘VOICE CHARGE’ initiative, transforming fan cheers into energy, contributing to both the excitement and sustainability of the race.
At the inaugural Tokyo E-Prix, the Nissan Formula E team electrified the circuit, capturing second place, powered by an innovative energy source – the cheers of their fans. This memorable event marked the first-ever Formula E race held in Japan, adding a significant milestone to the country’s motorsport history.
The “VOICE CHARGE” initiative by Nissan, introduced at the NISSAN CROSSING in Ginza, Tokyo, transforms vocal support from fans into electrical energy. Since its installation on March 7, 2024, enthusiasts from around the world have participated, contributing to the team’s energy pool. This unique interaction between fans and the racing team not only enhances engagement but also introduces a novel approach to sustainable energy use in sports.
During the Tokyo E-Prix, British driver Oliver Rowland spearheaded Nissan’s efforts, starting from pole position and securing a podium finish. Teammate Sacha Fenestraz, although starting from a challenging position, made significant headway to finish 11th. The energy harvested from fan support played a crucial role, as evident from the drivers’ appreciation and acknowledgments post-race.
Formula E has increasingly become a platform not just for thrilling races but also for pioneering sustainable automotive technologies and energy solutions. This series stands as a testament to the potential of electric vehicles and alternative energy sources, which are crucial in the global push towards greener transportation.
Through initiatives like VOICE CHARGE, Nissan continues to break ground not only in automotive engineering but also in how fan engagement can contribute to a team’s success on the track. The project will continue to be an integral part of their Formula E campaign, with the installation remaining at NISSAN CROSSING until late April 2024, promising further excitement and innovation in the races to come.
The aftermath of the Tokyo E-Prix and the success of projects like VOICE CHARGE represent a promising avenue for the future of motorsport, where fan interaction and sustainable practices can go hand in hand, marking a new era in the sport’s evolution. The Formula E series continues to be a fascinating arena for such advancements, echoing the excitement and the competitive spirit of the race across the globe.