A recent study by SpotOn reveals that tipping rates in the restaurant sector have not significantly increased, maintaining stability despite growing concerns over ‘tipflation’ and the impact of tech on service efficiency.
Despite some media narratives around the growing culture of “tipflation” in the restaurant industry, a recent survey indicates that the tipping expectations and realities for many restaurant workers have remained largely consistent. The study, conducted by the leading software and payment company SpotOn, sheds light on the perspectives of tipped restaurant workers concerning tipping practices, expectations, and the impact of technology on their earnings.
According to the survey, two-thirds of restaurant workers report that their tips have either stayed the same or decreased over the past year, challenging the notion that there has been a significant increase in tip amounts across the industry. The findings also show that more than half of the respondents expect a modest tip of between 15% and 19%, which is in line with findings from the Pew Research Center indicating that most Americans would tip within this range for an average meal at a sit-down restaurant.
SpotOn’s internal data aligns with these findings, revealing an average tip percentage of 18.99% on orders placed through their point-of-sale system in March 2024. This figure indicates a minimal decrease from the previous year’s average of 19%, further supporting the stability in tipping trends amidst a climate where consumers are reportedly feeling overwhelmed by the increasing requests for tips even outside the restaurant sector.
The survey also highlights how technological advancements are influencing the dining experience and, consequently, the tipping behaviors. Restaurants that have adopted handheld point-of-sale systems report not just an improvement in operational efficiency but also an increase in both average ticket prices and tip amounts. This technology allows staff to take orders and process payments directly at the table, significantly speeding up the service, which is often directly correlated with higher tips.
Interestingly, about 43% of workers appreciate the presence of predefined tip amounts on payment systems, which often suggest standard options like 12%, 15%, and 20%. Such features simplify the tipping process for guests and help align their contributions with workers’ expectations.
Despite these technological improvements and a consistent tipping rate, the survey uncovers a significant sentiment among workers that customers may not fully understand how tips contribute to their overall earnings. The majority of restaurant staff receive a tipped minimum wage which is then supplemented by their earned tips to reach at least the federal minimum wage. This structure underlines the importance of tipping in their overall compensation.
Moreover, the study also delves into generational perspectives on tipping, appropriate tipping environments, and the potential impacts of expanding tipping requests to non-traditional settings. While about 64% of workers believe that the expansion of tip requests into other industries has not negatively affected their own tips, the subject of “tip fatigue” among consumers suggests that the industry could need to continue evolving to address both worker and customer satisfaction.
In conclusion, while the conversations around tipping culture remain complex, the actual tipping behavior as reported by restaurant workers suggests a consistency that contradicts the idea of widespread “tipflation.” As the restaurant industry navigates rising operational costs and changing consumer expectations, technology like that provided by SpotOn is playing a crucial role in enhancing both the guest experience and the financial well-being of restaurant workers. This balanced approach may be key to sustaining the industry’s growth and the livelihood of its workers in a challenging economic climate.