The packaging and labels sector stands on the brink of a transformative era, highlighted by the recent announcement that Jeff Wettersten of Keypoint Intelligence is set to be a keynote speaker at Bobst’s upcoming Open House. This significant event, scheduled to take place in Atlanta, signals a pivotal moment for industry professionals to gather insights into future trends and innovative technologies within Labels and Packaging.

Wettersten, serving as the Vice President of Keypoint Intelligence’s Labels and Packaging Printing Advisory Service, will unveil critical findings from the recently published “State of the Industry for Narrow Web Labels.” His keynote, titled “Industry Transformation: Facilitating the Growth of Digital Print in Packaging by Connecting Buyers with Sellers Across the Value Chain,” aims to provide a comprehensive overview of how the sector is evolving and what steps need to be taken to ensure a profitable future.

This commentary is especially timely, given the rapid technological advancements that have reshaped many industries, including packaging and labels. Digital technology, with its promise of efficiency, customization, and quality, offers a beacon for the future. However, understanding how to harness these opportunities while navigating the accompanying challenges is crucial for success.

Wettersten’s address will delve into the significance of printed labels for branding and the comprehensive benefits they offer. With a focus on the anticipated needs of label converters, he will discuss practical ways to leverage advancements in digital technology, chemistry, materials, and software. This perspective is not only forward-looking but is designed to equip professionals with the knowledge to thrive in an increasingly digital landscape.

Given Keypoint Intelligence’s longstanding reputation as a dependable source of industry insights, backed by 60 years of experience, Wettersten’s keynote is anticipated to be a cornerstone of the Bobst Open House. The unveiling of Bobst’s Atlanta competence center alongside such impactful discussions underscores the industry’s readiness to embrace the future of Labels and Packaging.

Professionals attending the event are expected to gain invaluable insights into making strategic decisions that could potentially shape the trajectory of their organizations. In an era marked by rapid digital transformation, understanding both the potential benefits and obstacles is essential. As Wettersten aptly remarks, strategic navigation allows the industry to sidestep common pitfalls and fully exploit digital technology for prosperous outcomes.

As the Labels and Packaging sector continues to evolve, engagements such as these play a vital role in setting the stage for future innovation. The Bobst Open House, complemented by Wettersten’s expert insights, promises to be an enlightening experience for all attendees, signaling a future where digital technology and strategic foresight lead the way.