In a strategic move, Trusted Fraternal Life and Woman’s Life Insurance Society announce a merger set to enhance services and broaden community impact for middle-market families in the US.
In a significant move within the insurance sector, Trusted Fraternal Life has announced its merger with Woman’s Life Insurance Society, creating a formidable partnership in the fraternal life insurance arena. This strategic union is set to redefine the landscape for fraternal life insurers, particularly in serving middle-market families across the United States.
Trusted Fraternal Life, a Milwaukee-based organization founded in 2024 by Catholic Financial Life, is positioning itself as a leader in fraternal partnerships and consolidation. With a financial strength rating of A from the Kroll Bond Rating Agency and an impressive track record as a Top Workplace for ten consecutive years, the company is on a steadfast path to innovation.
Meanwhile, Woman’s Life Insurance Society brings to the table a rich history of supporting women and families in building financial security since its establishment in 1892 in Port Huron, Michigan. The organization has developed a robust network, boasting about $200 million in assets and 23,000 members primarily in the Great Lakes region who are active in various community outreach programs.
The merger, targeted for completion by July 1, 2024—subject to regulatory approval—promises to enhance the service offerings available to members of both societies. Woman’s Life will continue its mission under the Trusted Fraternal Life umbrella, retaining its brand identity and existing chapters. Chris Martin, National President of Woman’s Life, emphasized the benefits of merging, highlighting the access to more products and services, advanced technology, and expanded distribution avenues that will stem from this partnership.
For members, the merger means not just continuity, but also an expansion in the quality and reach of services available to them. Trusted Fraternal Life’s expertise in fostering fraternal partnerships combined with Woman’s Life’s community-focused initiatives is expected to forge a stronger entity poised to make an even greater impact on communities across the country.
As these two organizations come together, the focus remains sharply on enhancing the quality of life for members and extending their influence through proactive community service. This merger marks a pivotal next step in the transformation of fraternal benefit societies into a more collaborative and impactful sector, ultimately benefiting a broader constituency.