In an announcement that heralds a new era for crypto payments,, a leading global crypto company, has unveiled its collaboration with MetaMask, the premier self-custodial web3 platform developed by Consensys. This partnership is set to revolutionize the way millions of users, especially in burgeoning markets, engage with cryptocurrency transactions.’s payment solution, Pay, is integrating with MetaMask to enable users to make seamless and secure crypto payments directly within their MetaMask wallets. Initially rolling out in the UK and the EU, with a strategic expansion plan targeting West Africa, this integration aims to streamline the user experience in regions with burgeoning crypto adoption rates.

Peter Smith, CEO at, expressed enthusiasm about the integration, emphasizing its potential to satisfy the growing demand for smooth crypto transactions. By connecting over 40 million verified users with the MetaMask environment, the partnership circumvents the repetitive Know Your Customer (KYC) processes, significantly enhancing the user experience and accessibility to crypto transactions.

Lorenzo Santos, Senior Product Manager at Consensys, highlighted the integration’s role in making cryptocurrency more accessible and less complex, thus fostering broader adoption. By associating Pay with MetaMask, users are presented with more purchasing options from service providers they trust, in an effortless and self-custodial manner.

The collaboration between Pay and MetaMask presents several benefits for a global audience:

  • Streamlined Onboarding:’s expansive user base benefits from a frictionless transition to MetaMask, thanks to existing KYC verification procedures. This ensures a fast and straightforward onboarding process.

  • Trusted Partnership: With’s secure platform and over a decade of industry experience, users can transact with confidence, supported by a leader in the crypto space.

Additionally, businesses and developers seeking to integrate a user-friendly and secure crypto payment solution can take advantage of Pay’s robust features. These include frictionless integration, a seamless user experience facilitated by pre-existing KYC verification, and the ability to reach a broad international audience.

This strategic partnership not only exemplifies a shared vision for the future of finance, aiming for universal accessibility to crypto payments, but it also underscores’s commitment to fostering a collaborative environment that accelerates innovation in the financial tools within the crypto ecosystem.

Founded in 2011, has emerged as a cornerstone in the digital finance world, providing trusted and fast-growing services that have empowered millions globally to safely access cryptocurrency. With over 90 million wallets and more than 40 million verified users, has facilitated over $1 trillion in crypto transactions.

MetaMask, developed by Consensys, stands as the leading self-custody web3 platform, offering a widely endorsed avenue for users to engage with decentralized applications (dApps), NFTs, and decentralized finance (DeFi) protocols.

As this partnership unfolds, it paves the way for a more streamlined, accessible, and secure future in crypto payments, promising significant advancements for users, businesses, and developers within the global financial landscape.