In an ambitious move to bolster its presence in the Asia-Pacific (APAC) region, Celonis, a driving force in the field of Process Mining, has taken a significant step by appointing Pascal Coubard as its first country leader for Australia and New Zealand (ANZ). This strategic decision coincides with the company’s ongoing efforts to expand its global footprint and to better serve a growing clientele in this dynamically evolving marketplace.

Pascal Coubard, now entrusted with the role of Vice President of APAC, comes with a robust portfolio, having accumulated over 25 years of experience in the global IT industry. His career includes substantial roles and accomplishments, such as leading cloud sales for Teradata across APAC and Japan and managing enterprise sales teams at notable organizations like Oracle and Hyperion. Coubard’s extensive background positions him as an ideal leader to enhance Celonis’ operations in ANZ.

The primary aim of Celonis in this new chapter is to drive efficient business operations and uncover hidden value within organizational processes for its clients. Among its current esteemed clients in ANZ are a leading healthcare organization, a major telecommunications company, and prominent food and beverage manufacturers. These partnerships highlight the critical role of process optimization in today’s competitive business landscape.

Celonis’ expansion plans are not limited to developing in-house capabilities. The company is also nurturing collaborative ties with global giants such as Accenture, KPMG, Deloitte, and Infosys, as well as engaging with regional entities like Libertas Partners, TEC150, and Ironfield. These partnerships aim at fostering growth and enhancing the delivery of Celonis’ process mining and intelligence technology to a broader audience.

The significance of Coubard’s appointment is further amplified by the remarks of Philippe Mathieu, Senior Vice President EMEA and APAC at Celonis. Mathieu views this move as not merely a stepping stone but as a milestone pivotal to the company’s long-term strategy in the APAC region. Coubard’s seasoned experience is seen as a beacon to guide both current and future customers towards realizing tangible benefits such as instant cash impact, excellent customer experiences, and reduced carbon footprints.

Drawing parallels between Australian and German cultures, Coubard emphasizes their shared value for efficiency and well-structured processes as the foundation for innovation. This synergy bodes well for Celonis, which already has established operations in India, Japan, South Korea, and now looks to deepen its engagement in the ANZ market. Coubard’s vision for Celonis involves not just running business processes efficiently but making them work effectively for people, companies, and the planet.

Celonis has been recognized as a market leader by critical industry reports, such as Everest Group’s Process Mining PEAK Matrix® Assessment 2023 and Gartner’s Magic Quadrant™ for Process Mining Tools. These accolades underscore the company’s significant contribution and leadership in the realm of process mining and intelligence.

Founded in 2011, Celonis has evolved from its Munich, Germany origins to establish a global presence, including its New York City headquarters, breaking new ground in leveraging process mining technology and artificial intelligence. As the company continues to expand its footprint across more than 20 locations worldwide, the appointment of Pascal Coubard signals Celonis’ resolve to transform business processes and achieve sustained growth in the APAC region.