CreatorIQ, a prominent force in the world of creator marketing platforms, has entered into a strategic partnership with Snap Inc., significantly enhancing its global creator discovery capabilities. This collaboration, announced during the CreatorIQ Connect Europe event, leverages a new API from Snapchat to enable brands to more effectively discover, manage, and measure collaborations with Snap creators.

Already trusted by over 1,200 global advertisers, including industry giants like Logitech, Ulta Beauty, and Unilever, CreatorIQ’s integration with Snapchat is poised to revolutionize how brands engage with audiences, particularly the younger demographics that frequent the platform. Snapchat, known for its strong youth engagement, reports that 90% of 13-24 year-olds and over 75% of 13-34 year olds in more than 25 countries are active users, providing a fertile ground for targeted, impactful marketing campaigns.

Tim Sovay, Chief Partnerships Officer at CreatorIQ, highlighted the importance of multi-platform strategies in modern creator marketing initiatives, noting that over 80% are now utilizing this approach. “Integrating with Snap’s new API enables our customers to diversify their outreach channels effectively,” said Sovay. The surge in campaigns utilizing Snap, which saw a 140% year-over-year increase, underscores the growing significance of the platform in the creator marketing sphere.

Noah Wieseneck, Senior Manager of Partnerships at Snap Inc., expressed excitement about the possibilities this partnership introduces. “We’re thrilled to expand our partnership with CreatorIQ,” Wieseneck stated. He emphasized the opportunity it presents for brands to better integrate Snapchat into their creator marketing strategies and to precisely measure its impact.

The partnership also introduces enhanced features to the CreatorIQ platform, including AI-powered Creator Discovery and new customizable brand safety and compliance measures. These developments are designed to ensure that partnerships between brands and creators not only align with campaign goals but also adhere to brand standards, enhancing confidence and potential ROI from these collaborations.

This announcement capped off the CreatorIQ Connect Europe event in London, which brought together executives from more than 300 leading global brands. The event highlighted the exponential growth and potential of the creator economy, valued at over $50 billion USD by 2028. It also showcased data indicating significant growth in Earned Media Value (EMV) across Europe, signifying the region’s leading role in the expansion of influencer marketing.

For brands looking to leverage these new capabilities and insights, more information can be found on CreatorIQ’s website, which details the full range of their services and the brands they support.

This partnership cements CreatorIQ and Snapchat at the forefront of digital marketing innovations, empowering brands with tools to navigate the evolving landscape of online creator engagements and helping solidify longer-term strategies in the dynamic space of social media marketing.