In a whimsical celebration of National Unicorn Day, HARIBO, the brand behind America’s favorite gummi treats, has unveiled an enchanting opportunity for fans to immerse themselves in a world of magic and sweetness. The German confectionery giant is inviting fans to experience the unicorn-inspired fun by offering free two-night stays in a New York City loft transformed into a fantastical unicorn haven.

The “Treat Retreat,” located in the vibrant Soho neighborhood, promises a unique and unforgettable adventure that mirrors the playful spirit of HARIBO’s latest creation, the Unicorn-i-licious gummies. These new gummies, shaped like mystical unicorns, introduce an exciting mix of flavors such as cotton candy and tangerine for the first time in the U.S., alongside beloved tastes like apple, blue raspberry, banana, and berry punch.

From Wednesday, April 10, through Thursday, April 18, groups of up to four guests will have the chance to indulge in this once-in-a-lifetime experience. The 1,800-square-foot, 2-bedroom loft is designed to inspire and delight with its dreamlike décor. Features include a life-size unicorn statue for perfect photo moments, a mini bar brimming with HARIBO treats, and a ball pit loaded with over 1,000 plush unicorns, promising endless entertainment for families and friends.

Adding to the magical ambiance is a build-it-yourself pillow fort and an art installation crafted entirely of gummi candies, ensuring that every corner of the Treat Retreat offers an Instagram-worthy snapshot. Guests are also presented with Unicorn-i-licious gift bags filled with an array of enchanting swag to remember their experience.

Avery Jukes, Senior Brand Manager at HARIBO of America, commented on the launch, stating, “At HARIBO, every new gummi we introduce is a chance to spark excitement in our fans, and Unicorn-i-licious is the latest example of that.” He further elaborated on the brand’s intent to inspire “childlike happiness” in fans of all ages through innovative products and immersive experiences.

The Unicorn-i-licious Treat Retreat not only highlights HARIBO’s dedication to creating moments of joy but also underscores the brand’s evolution. Founded in 1920 in Bonn, Germany, by Hans Riegel, the family-owned business has grown from its iconic Goldbears to a global gummi phenomenon, operating 16 production sites across 11 countries. HARIBO continues to champion the joy of sharing sweet treats as part of its mission to bring smiles to faces worldwide.

For fans eager to be part of this delightful escapade, reservations for the Treat Retreat open on National Unicorn Day at haribotreatretreat.com. This innovative marketing stunt stands as a testament to HARIBO’s ongoing commitment to surprising and delighting its consumers, further solidifying its status as the world’s leading gummi brand.

For more details on HARIBO and the Treat Retreat, including high-resolution images and media assets, enthusiasts can visit the official HARIBO website or follow @HARIBOUSA on Instagram.