In an ambitious move within the tech world, the global cloud communications platform, Infobip, has announced a significant step towards harnessing the power of Generative Artificial Intelligence (GenAI). Through a strategic collaboration with Microsoft, Infobip is integrating Azure OpenAI technology into its evolving suite of customer service solutions. This collaboration is poised to redefine how businesses interact with and serve their customers, making artificial intelligence more accessible than ever before.

Infobip, headquartered in Vodnjan, Croatia, has carved a niche for itself as a leader in the cloud communications realm, enabling enterprises to orchestrate a wide array of customer engagement strategies across various channels. By leveraging Microsoft’s Azure OpenAI, Infobip aims to bring the cutting-edge capabilities of GenAI to businesses, allowing them to craft more intuitive and engaging customer service experiences. This new offering is part of Infobip’s broader strategy to incorporate the latest technology advancements into its services and ensure clients can unlock new growth potentials through innovative solutions.

The integration of Azure OpenAI technology enhances Infobip’s existing AI Hub and Advanced AI Assistant platforms, equipping them with advanced GenAI capabilities. The Advanced AI Assistant now allows companies to implement numerous AI-driven use cases, enabling them to automate and optimize customer interactions effortlessly. Additionally, the AI Hub has been upgraded to facilitate the creation of comprehensive conversational journeys for purposes ranging from marketing and sales to support, all with minimal technical know-how required.

Veselin Vukovic, VP of Strategic Partnerships at Infobip, emphasized the transformative potential of this integration. According to Vukovic, by harnessing Microsoft’s Azure OpenAI solutions, Infobip can offer businesses innovative tools that not only enhance two-way customer experiences but also drive engagement and sales while streamlining efficiencies. This development marks a significant leap towards democratizing AI technology, making it more accessible for businesses to create personalized and efficient customer interactions.

This strategic partnership reinforces Infobip’s position as a frontrunner in the Communications Platform as a Service (CPaaS) market, a status further substantiated by its recognition as a Leader by renowned analyst firm Gartner in its September 2023 “Magic Quadrant for Communications Platform as a Service (CPaaS)” report.

Infobip’s journey began in 2006 and it has gradually established a global footprint, now operating in over 75 offices worldwide. The platform’s capability to interact with over seven billion mobile devices across six continents speaks volumes about its scale and reach in the digital communication space. The Infobip platform connects businesses to more than 9,700 networks globally, including direct connections with over 800 mobile operators, ensuring broad and comprehensive coverage.

The collaboration between Infobip and Microsoft through the Azure OpenAI integration heralds a new era in business communication, emphasizing the imperative role of artificial intelligence in revolutionizing customer service and engagement. As businesses strive to stay ahead in a rapidly evolving market, partnerships like these exemplify how technological innovation can pave the way for more connected and meaningful customer experiences.