Nextiva, a leader in AI-powered customer experience platforms, has recently announced a significant leadership adjustment, appointing Scott Forbush as the new Channel Chief. This strategic move underscores the company’s accelerated push towards expanding its channel partnerships and sales strategies globally.

Scott Forbush steps into his new role with an extensive background in telecommunications and customer experience. His prior roles have equipped him with deep insights and experiences that he now brings to Nextiva. Before his promotion, Forbush served as a Senior Vice President of Global Sales at PPT Solutions and previously at Telarus, where he notably increased the company’s monthly sales bookings by more than 250% and spearheaded its expansion into Canada, Europe, and Australia and New Zealand.

Jim Nystrom, CRO of Nextiva, praised Forbush’s qualifications and leadership style, highlighting his “leadership, teamwork, collaboration, hustle, and a determination to win.” These traits, along with his proven track record, make him an excellent fit for leading Nextiva’s charge into new global markets and fortifying the company’s Unified Communications and Experience Management (UCXM) vision.

Forbush joined Nextiva in March 2023, and within a relatively short span, he has significantly impacted the company’s Channel & Partnerships dynamics. His promotion coincides with an exciting phase for Nextiva, following its recent acquisitions of Thrio and Simplify360. These acquisitions are pivotal in Nextiva’s strategy to enhance its platform, which aims to revolutionize how partners and their customers utilize CX technologies through a unified approach.

Forbush expressed his enthusiasm and honor in taking on his new role during such a transformative period for Nextiva. He is committed to leveraging the acquisitions to propel Nextiva’s offerings and deliver exceptional service—reflected in Nextiva’s commitment to providing ‘Amazing Service.’ His role will also entail a strong emphasis on growing the company’s partnership base and exploring new market potentials.

Nextiva, established in 2008 and headquartered in Scottsdale, Arizona, has rapidly grown to become the largest privately held business communications company in North America. It services over 100,000 businesses, facilitating billions of conversations annually through its customer experience platform. In late 2021, the company achieved a significant milestone by securing $200 million from Goldman Sachs Asset Management, which valued Nextiva at $2.7 billion.

This appointment not only marks a pivotal moment for Nextiva but also vividly demonstrates the company’s robust approach towards global market expansion and enhancing partner relationships, with an acute focus on building a formidable and expert team to navigate this growth efficiently.