In an era where digital presence and personal data are increasingly monetized, a new concept from a Seychelles-based technology firm promises to reshape how individuals influence and profit in the digital economy. The company, formerly known as HaloWallet, has rebranded to Halo and is positioning itself at the forefront of the Social Finance (SocialFi) and Universal Basic Income (UBI) revolution with the integration of artificial intelligence (AI) and blockchain technology.

When it debuted in October 2023, Halo quickly made headlines with its Halo Genesis Pass, yielding remarkably high returns for its holders and drawing attention from over 100 countries. This initial success set the stage for the company’s ambitious new mission—to dismantle the monopolistic hold that traditional Web2 tech giants have on data monetization, and to redefine the distribution of value in the digital space.

Underpinning this vision is Halo’s innovative use of blockchain technology. Traditional Web2 companies have drawn criticism for the centralized control of user data, often compromising personal autonomy and fair value distribution. Blockchain offers a decentralized alternative that returns control to users, ensuring their autonomy over personal assets and data.

The rebrand from HaloWallet to Halo signifies a broader scope than merely managing cryptocurrency assets. Now, the platform is leveraging AI, Web3 Decentralized Identifiers (DIDs), and Wallet Aggregators to build a new monetization layer within the SocialFi arena. This platform is not just about enhancing advertisement revenues while protecting privacy; it extends to utilizing data in ways that respect user consent and copyright, redressing issues that plague the AI industry currently.

AI development has surged, yet the sector is hampered by ambiguous data ownership and disparate regulations, making high-quality AI datasets scarce and valuable. Halo addresses this need by acquiring content, both from on-chain transactions and social inputs with clear copyright considerations and user consent, thus facilitating the creation of well-labeled, high-quality data sets that are crucial for training AI models.

Jeff Hou, the head of Halo, believes that this brand evolution reflects a natural progression in the company’s development, shifting from a crypto wallet to a comprehensive ecosystem within SocialFi. According to him, Halo is set to lead a new wave of the SocialFi UBI revolution, empowering users to monetize their social influence through an advanced technological framework and significant industry partnerships.

Moreover, the upcoming Halo token airdrop is planned to foster a stronger community connection, allocating the largest share of tokens to community members, early adopters, and alliance partners, including prominent names like KuCoin and Mocaverse. Additionally, the Halo Membership Pass, which will be mintable soon, represents another strategic move to engage users.

As Halo continues to expand, the promise of a new paradigm where everyone can own and earn from their digital interactions is becoming increasingly tangible. This shift not only represents a significant technological advancement but also champions a more equitable distribution of profits in the digital sphere, potentially setting a precedent for future initiatives in the SocialFi and AI domains.