A groundbreaking collaboration between Trustly and Light & Wonder introduces RAPIDPLAY™, a cashless payment solution aimed at enhancing in-person gaming experiences on casino floors, aligning with current trends in digital transactions and technology.
In a significant stride toward modernising the casino gaming experience, Trustly, a global leader in Open Banking Payments, has collaborated with Light & Wonder, a prominent cross-platform global games company, to introduce cashless, in-person payments on casino floors. This innovation is set to revolutionize how players interact with casino games through Light & Wonder’s new cashless solution, RAPIDPLAY™.
The move addresses a growing trend in the gaming industry towards digital transactions, reflecting broader shifts in consumer behaviour driven by technology and the post-pandemic recovery phase. As industries worldwide continue to embrace digital solutions, the gaming sector is also pivoting from traditional cash-based systems to more secure, cashless options. This allows for a safer, more streamlined, and more engaging consumer experience.
Trustly and Light & Wonder’s collaboration promises to blend Trustly’s proficiency in secure, real-time online payments with the gaming industry’s evolving need for reliable and efficient transaction methods. RAPIDPLAY™, powered by Trustly Pay, will allow players to make instant deposits directly from their bank accounts onto slot machines and other casino games using only their mobile devices and online banking credentials.
This system not only bypasses the necessity for physical cash, payment cards, or preliminary sign-ups but also offers an integrated Trustly ID™ feature. This feature facilitates compliance with strict anti-money laundering (AML) regulations by efficiently verifying the player’s identity using bank-grade Know Your Customer (KYC) data within seconds. This streamlined process enhances operational efficiency, reduces risks associated with cash handling, and significantly diminishes the administrative burden on casino operators.
Moreover, for casino operators, the transition to a cashless environment could mean less physical cash to manage, leading to lower costs and potentially higher profits due to increased transaction speed and reduced downtime. For players, it means quicker, more secure gaming experiences, where the focus remains on enjoyment and play rather than on logistics.
The cultural shift towards digital technologies in gaming is evident across various platforms, and the casino industry is no exception. Players increasingly seek convenience, speed, and security — qualities that modern fintech solutions like Trustly are well-equipped to provide. As noted by Jon Wolfe, President of Global Systems and Services at Light & Wonder, adopting such technologies not only aligns with current technological trends but also sets a new standard for the future of in-person gaming.
Trustly, founded in 2008, has been at the forefront of Open Banking Payments, facilitating direct bank payments that bypass traditional card and e-wallet methods. Their technology now supports thousands of merchants and millions of transactions across numerous countries, making it a robust backbone for fintech innovations in any field, including gaming.
Light & Wonder, for its part, stands as a towering figure in the global gaming industry. With a team of over 6,000 members, the company has made significant strides in bridging various gaming platforms, from digital screens to physical casino floors, enriching player experience through innovative technology and content.
As the partnership between Trustly and Light & Wonder unfolds, it sets the stage for a more interconnected and technologically advanced gaming ecosystem. This alliance not only demonstrates a shared vision for the future of the gaming industry but also solidifies both companies’ commitment to transforming the casino floor into a more inclusive, efficient, and secure environment for all players.