In a significant leap towards the future of commercial real estate, VTS has unveiled its latest innovation, VTS 4, setting a new benchmark in market understanding and the prediction of tenant demand. Powered by the groundbreaking VTS Demand Model, this advanced software suite is poised to revolutionise the way landlords attract and retain tenants by leveraging enhanced data and AI-generated insights.

VTS, a pivotal technology platform that seamlessly integrates owners, operators, brokers, and their customers within the real estate ecosystem, has consistently been at the forefront of digital transformation in the industry. The introduction of VTS 4 underscores the company’s commitment to delivering cutting-edge solutions that cater to the evolving needs of the commercial real estate sector.

At the core of VTS 4 is the VTS Demand Model, an AI-driven tool that synthesises intelligence from an unprecedented volume of over 300 million data points drawn from the 13 billion square feet of space managed on the VTS platform. This innovative model offers the industry’s only real-time dataset, capable of predicting tenant demand 6-9 months before leasing activity commences. Furthermore, it empowers landlords and their agents to identify potential tenants 3-4 months ahead of the actual asset touring, a capability that promises to redefine the strategy behind securing leases.

The advent of VTS 4, notably, extends the utility of VTS Data to encompass the London market, thereby granting commercial real estate professionals in the UK access to real-time data and insights. This expansion not only signifies VTS’s growing global footprint but also facilitates a direct comparison between New York and London – the two most influential commercial real estate markets worldwide.

Commenting on the launch, VTS’s Chief Strategy Officer Ryan Masiello highlighted the transformation in how office space is sought in the post-COVID era. With tenants beginning their market exploration online well in advance and physically touring significantly fewer spaces, the importance of leveraging predictive data to secure leads cannot be overstated. VTS 4 embodies this new era, offering landlords actionable insights to proactively anticipate and meet future demand.

The VTS Demand Model intricately ties together key facets of the VTS Platform, encompassing real-time supply and demand data, marketing analytics, and pricing data. This cohesive approach ensures that landlords are equipped with the most comprehensive and actionable information throughout the leasing process, from marketing a space and engaging prospective tenants to navigating lease negotiations and maintaining tenant relations.

Echoing the sentiments of industry leaders about the transformative potential of VTS 4, Ben Brown, Managing Partner and Head of the Americas at Brookfield Real Estate, praised the platform for providing a ‘source-of-truth’ in predictive demand data. He underscored the competitive advantage offered by VTS 4 in understanding market dynamics, attracting tenants, and benchmarking against competitors.

Since its inception, VTS has been at the vanguard of innovating commercial real estate operations, continually enhancing the ways in which real estate professionals make strategic decisions. The VTS Platform, which includes VTS Lease, VTS Market, VTS Activate, and VTS Data, represents the largest first-party insights and collaboration engine in the industry. Commanding a significant market share, with over 60% of Class A office space in the U.S. managed through its platform and a global footprint encompassing 13 billion square feet of diverse real estate, VTS continues to redefine the landscape of commercial real estate technology.

With the launch of VTS 4, VTS not only cements its position as a global leader but also opens new avenues for real estate professionals to navigate the complexities of the market with unprecedented clarity and foresight.