In a move that adds a touch of magic to the confectionery world, HARIBO is gearing up to celebrate its latest sweet concoction, Unicorn-i-licious gummies, in a grand style that will capture the imagination of fans across the globe. The celebration takes an innovative twist with the unveiling of the “Treat Retreat,” a unique overnight experience set to be situated in the heart of New York City. This enchanting opportunity coincides with National Unicorn Day on April 9, offering fans a chance to immerse themselves in a world where whimsy and candy collide.

The Treat Retreat itself is designed to be a vibrant homage to the new Unicorn-i-licious gummies, transforming a 2-bedroom accommodation into a fairy-tale realm. Guests will be greeted by a kaleidoscope of colors, from rainbow prism lighting to dreamy unicorn aesthetics, ensuring that every corner offers a new, Instagram-worthy moment. The retreat promises a host of fantastical features such as a build-your-own pillow fort, gummi-inspired art, and a unicorn-themed, family-friendly mini bar—each carefully curated to celebrate the spirit of imagination and joy.

Seth Klugherz, VP of Marketing at HARIBO of America, emphasized the brand’s commitment to fan-centric experiences. According to Klugherz, the Treat Retreat is more than just an overnight stay; it’s a vibrant celebration of the new Unicorn-i-licious gummies, designed to inspire childlike happiness and bring joy to fans of all ages. The inclusion of swag such as unicorn slippers and eye masks ensures that guests can take a piece of this magical experience home with them, extending the enchantment beyond their stay.

Opportunities to experience this one-of-a-kind retreat are limited, with slots available on a first-come, first-served basis starting at 12 p.m. ET on National Unicorn Day. The Treat Retreat will be open for guests between April 10-18, 2024, offering a complimentary two-night stay in this wonderland in New York City. Fans eager to secure their spot in this magical escapade are encouraged to visit the official website for more details and to plan their snagging strategy.

HARIBO’s Unicorn-i-licious gummies, the stars of the show, are a delightful array of unicorn-shaped treats available in six flavors: cotton candy, blue raspberry, apple, tangerine, berry punch, and banana. These new additions to the HARIBO family are not only a testament to the brand’s innovation in the confectionery space but also speak volumes about its dedication to creating experiences that resonate with fans beyond the taste of their products.

As a global leader in the gummi confectionery market, HARIBO has long been synonymous with creating moments of joy through its iconic products, including the legendary Goldbears. With nearly a century of history rooted in quality and innovation, HARIBO continues to push the boundaries of what’s possible in the world of sweets. The company, which proudly maintains its headquarters in Grafschaft, Germany, has grown to employ nearly 7,000 associates worldwide, with 16 production sites across 11 countries.

The Treat Retreat in New York City is yet another example of HARIBO’s commitment to bringing childlike happiness to fans across the globe, creating not just candies, but memories that last a lifetime. As the anticipation for Unicorn Day builds, those wishing to partake in this unforgettable experience are encouraged to stay tuned to HARIBO’s official channels for updates and further details.